How to Scale Ads to Seven Figures: My 7-Step Loop

Stockton Walbeck

Published on: 09/09/2026

You don't scale ads by spending more. Launch at $10 a day, troubleshoot in a fixed seven-step order, and only add budget to an ad that has already won.

paid adsfacebook adsyoutube adsad testingscaling adscourse marketing

Facebook Ads vs YouTube Ads for Course Creators: Which Wins?

Stockton Walbeck

Published on: 09/09/2026

Facebook is where you test a message fast and cheap. YouTube is where that proven ad buys cheaper customers. What $1.5 million of testing both showed.

facebook adsyoutube adspaid adsselling courseslead generationcourse creators

5 Steps to a Video Ad That Actually Converts

Stockton Walbeck

Published on: 09/09/2026

A video ad that converts is five parts in a fixed order: hook, problem, solution, objection, call to action. Here is what each one does, from $1.5M in ad spend.

video adsfacebook adsyoutube adsad hookscourse marketingad scripts